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NOTICE OF SALE LEADS
RELIABLE
LEADS INC. NOW PROVIDES
NOTICE OF SALE LEADS WITH
A HUGE NUMBER OF OUTPUT FIELDS.
CALL US FOR
OUR SOLID-RESPONSE MORTGAGE LEADS.
WE
HAVE BEEN IN THE MORTGAGE / FINANCIAL / REAL ESTATE LEAD BUSINESS SINCE 1999.
CLOUDFOREST HOME FOR SALE!Monteverde,
Costa Rica
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Reliable HTML Creative
Design Guidelines
An effective design should do more
than look nice. It should support the message and render correctly. When a
design is properly executed, it really is worth a thousand words. Tight and
compelling copy will “hook” users and lead them to the proper call to action.
Simple and clean HTML will help maximize deliverability of the message.
HTML Design Requirements
-
Use HTML software such as Dreamweaver, MS
FrontPage, or Adobe GoLive to create the HTML. Do not use MS Word, MS
Publisher, or other graphics/desktop publishing software. ImageReady or
Fireworks can be used in some instances along with HTML software for designs
if used properly.
-
Do not use Cascading Style Sheets (CSS),
JavaScript, Submission Forms, Layers, or Rich Media (i.e. Flash movies,
animation). These elements cause deliverability issues which can affect the
campaign responses, hinder our deliverability for future campaigns, and do
not render correctly in many email ISPs.
-
Use basic HTML tags for the coding. If
your HTML software uses CSS for formatting, adjust the preferences to apply
formatting using basic HTML tags only. If absolutely necessary,
inline style sheets are an acceptable substitute for CSS, but they may still
be stripped by some ISPs and email readers.
1. Many
recipients have images/graphics disabled
in their email account on emails from unknown senders, so they won't see
any information that is in the images/graphics. If they have formatted text in
the HTML, the recipient can at least read the text part of the HTML if
images/graphics are disabled. If the recipient is able to read the text and
discover what the message is, they will be more likely to enable the
images/graphics and act on the offer.
2. The
higher the ratio of image-to-text area in an HTML, the higher the
SPAM score. We recommend no more than 30% of the design area be images or
graphics, and the rest should be formatted text.
3. The more
images/graphics there are, the more time it takes for a recipient to download.
Potential customers will be lost if they have to wait for images to download in
order to read or act on the message.
4. Any print that is
part of the image/graphic can be fuzzy or blurry, making it difficult to read.
This happens because graphics/images are optimized or compressed to reduce file
size and maximize download speed.
-
Avoid using “float” tags or pixel
coordinates for positioning of objects in a design. Most ISPs will not
correctly render the positioning of these objects using these tags. Use
table rows and columns as an alternative for positioning of objects.
-
Do not use comments in the HTML code of
your email as they can potentially flag spam triggers.
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Provide a hyperlink to a related web site
or at least an email address that the recipient can contact if there is not
a web site available.
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Keep the width of the HTML message under
650 pixels to ensure the design is not cut off in preview panes for
recipients and eliminate the need for scrolling horizontally to see the
whole design.
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If
doing a B2B email campaign, keep in mind that background images do not
display for users of Outlook 2007. Background colors will render in Outlook
2007, so those can be used as an alternative. They can also be used
together in the code so the background color will load if the background
image does not.
-
Keep the message size under 50KB for
consumer emails, and under 75KB for business emails to optimize download
time and deliverability.
HTML Design Recommendations
Focus design efforts on areas that can
maximize responses and deliverability:
-
Minimize graphics and
images to logos, photos of products, or situational photos that support the
message visually. Don’t rely on graphics and images for the main contents
of the message.
-
Keep the length of the
email short, concise, and about one page maximum in length. Newsletters may
be longer, but the further details of a message should be left on a
hyperlinked web page.
-
Hyperlinks should be
prominently displayed and used in multiple locations if the purpose is to
drive customers to your web site and measure results by click-throughs.
-
Place the most important
info “above the fold”, meaning the top 2-4 inches of the design. Include a
headline, call-to-action, and a small logo in this area to grab the
attention of the reader right away. Do not rely
exclusively on images/graphics for this information in case it is
blocked and immediately discourages the recipient from acting on the offer.
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Use fonts that are
universal on the Internet such as Arial, Verdana, Tahoma, or Times New
Roman. Any other fonts will resort to a default font if the recipient
doesn’t have it installed on their computer.
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Clearly identify what the
call to action is that you want the recipient to make to act on your offer.
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Use bullet points to
identify key points in the message.
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Minimize the number of
fonts, sizes, and colors used in the design for easy flow and professional
look.
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Keep the subject line
fewer than 49 characters. Any words after 49 characters may not be seen by
some recipients because they could be cut off by their email ISP.
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Use ALT tags in the HTML
code for each image used in the HTML design.
-
When possible, avoid using
white (#FFFFFF) text. Spammers sometimes use white text on white
backgrounds to prevent visibility of some text, so Spam filters may flag
usage of white text.
-
Use a signature graphic,
to make the e-mail appear more personal.
-
Use headers, especially
those featuring a brand or logo.
-
Add a colored background
behind a small but important part of the e-mail message to distinguish it.
Finally, remember that
when it comes to copy you must take into account the federal CAN-SPAM Act and
spam filters. Reliable Leads Inc. has created a solution that may
help with the deliverability of the message. Although all offers are different
and we cannot guarantee the deliverability of the message, our solution
decreases the likelihood a message will be filtered out as spam.
Contact us at your
convenience to get started!
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AUTO WARRANTY LEADS
RELIABLE
LEADS INC. NOW PROVIDES AUTOMOBILE WARRANTY LEADS.
AVAILABLE BY MAKE, MODEL YEAR -CODED WITH VIN #'S
CONTACT
US FOR MORE INFORMATION.
CALL US AT
888-252-8228
FOR OUR
SOLID-RESPONSE MORTGAGE LEADS.
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888-252-8228
